Communication
After the marketing concept is before the communication!
The signet is created, the company colors are chosen, brochures and flyers are printed and the website is created; so the corporate identity is ready! But it's not that simple. Customers don't come by themselves. And one component of marketing is the communication mix. This consists of advertising, sales promotion, personal selling and the
Public Relations (PR)
Public relations, in turn, consists of the areas:
- News and or blog on your own homepage
- Publications / White Books
- Media releases (printed press, online media, social media)
- Newsletter to customers, partners
- Internal messages
Nothing is worse than when the last news item or blog post is a year old or even older. Then better delete this page on the homepage. Less bad, but also no use, if the news or blog posts are very irregular or meaningless. However, it is not yet done with a publication on the own homepage. The messages must be spread and the traffic to the own homepage must be increased. PR is a cost-effective way to draw attention to your own company and the products or services it offers. Arrange a free initial consultation with us and learn more about the possibilities:
Media releases
Today's media landscape is diverse. The printed newspaper on paper still occupies a certain space in the media landscape. However, online media are becoming increasingly strong. Young people almost only read news on the web, preferably via smartphone.
Accordingly, it is important to serve these media and to use them for oneself. The media are open to reports and are happy to be supplied with news. From the point of view of the sender, it is not relevant whether a message is important or not. The reader alone decides that, and the media can still decide what they publish and what they don't publish.
Social media also play a major role today. Every company should be represented there with a company account. The most important media are: Linkedin, Xing, Twitter and Facebook and/or Instagram. The decisive factor is which message is published where.
Publisher
- Loginfo24: The information platform for logistics and supply chain www.loginfo24.com
Blog
What is Lorem Ipsum?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s
What is Lorem Ipsum?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s
About us
Andreas Müller founded amcon management GmbH in 2001. From the beginning, the focus was on management consulting. The range of services was supplemented by personnel consulting and interim management.
Later, the focus was on the area of Merger & Acquisition (M&A) as well as to the area of logistics and Commercial Real Estate. These are still the main topics of amcon management GmbH today.
From the beginning, the focus was on the logistics industry, in which Andreas Müller worked in various functions before becoming self-employed. In order to cover the broad spectrum of management consulting, we consult specialized colleagues on a case-by-case basis. The topic of digitalization is increasingly coming into focus. This is taken into account in our consultations.